Teams at Kyra

Owns paid media planning, activation, optimization, testing, reporting, and budget allocation across TikTok, Meta, and YouTube campaigns. Manages over $1 million in client budgets, presents performance insights, develops data-led recommendations, mentors a junior team member, and establishes paid media standards. Partners with strategy and creative teams, monitors platform changes, and improves campaign performance through rigorous analysis and experimentation.

Owns planning, activation, optimization, testing, budgeting, and reporting for paid campaigns across TikTok, Meta, and YouTube. Manages $1M+ budgets, presents data-driven recommendations to clients, tracks platform changes, and partners with strategy and creative teams. The role also mentors a Paid Media Executive and establishes team standards for campaign QA, reporting, naming conventions, and optimization practices.

Develop and lead creator marketing campaign strategies for enterprise beauty accounts across TikTok, Instagram, and YouTube. Own audience profiling, creator casting logic, creative concepts, messaging, briefs, measurement frameworks, trend analysis, and performance recommendations. Present strategic insights to clients, collaborate with internal teams, support pitches and new business, and build client relationships through data-driven, culturally relevant campaign strategies.