Teams at KREWE

Lead brand strategy and integrated marketing campaigns to drive awareness, demand, and long-term brand equity. Partner cross-functionally with Creative, PR, Retail, Digital, and Product to plan omnichannel launches, build scalable marketing operations, and mentor the Brand Marketing team. Use consumer insights and cultural opportunities to shape positioning, partnerships, activations, and execution across retail, ecommerce, CRM, social, and wholesale.

Lead Email and SMS strategy and execution for eCommerce, retail, and events. Build automated journeys and segmentation in Klaviyo and Attentive, collaborate with creative and performance teams, monitor/report KPIs, and drive subscriber growth, personalization, loyalty, and data quality across CRM systems.

Manage wholesale account operations and sales rep support for 12 reps: maintain ERP and StorePoint data, execute new account setups, oversee EDI compliance, coordinate samples, marketing collateral, trade show logistics, and provide AR and major-account operational support.