KREWE Benefits Overview

Leads integrated brand marketing strategy and campaign execution across retail, eCommerce, CRM, paid media, wholesale, and social channels. Owns brand voice, messaging, creative briefs, campaign calendars, go-to-market plans, and organic social strategy. Partners cross-functionally to deliver commercially effective storytelling, evaluates performance, and manages a Brand Marketing Associate.

Leads KREWE’s company-wide commercial strategy and revenue performance across retail, ecommerce, wholesale, eventing, optical, and emerging channels. Directly oversees wholesale and global sales, develops international markets and partnerships, manages forecasting and sales targets, and aligns inventory, marketing, and channel performance. The role reports to the CEO and requires executive leadership across a fast-growing premium consumer brand.

Own KREWE’s ecommerce P&L and digital growth strategy, including site operations, merchandising, acquisition, performance marketing, email, SMS, CRM, analytics, and conversion optimization. Lead and build the digital team, manage budgets and forecasting, develop mature paid media and retention engines, and partner with Brand, Retail, and Wholesale leadership. The role is based onsite in New York with regular travel to New Orleans.