KQED Benefits Overview

Lead KQED's marketing team to scale brand and performance media across digital and traditional channels. Own strategy, budgeting, measurement, agency relationships, campaign creative direction, and cross-functional collaboration to drive reach, acquisition, engagement, and retention. Build marketing systems, reporting frameworks, and audience journeys while partnering with Product and Audience Intelligence.

Plan, pitch, and produce 20+ live events yearly from concept through execution. Manage speaker bookings, vendor contracts, production logistics, run-of-show, AV assets, on-site coordination, budgets, and promotions while collaborating with editorial, production, marketing, and front-of-house teams. Work evenings and weekends as needed to deliver inclusive, community-focused public media programming.

Lead strategy, planning, and execution of audio-driven fundraising and third-party programs. Plan and produce radio pledge drives, develop year-round membership promotion calendar for radio and TV, coordinate cross-channel campaigns, manage vendors and staff scheduling, and analyze campaign performance to optimize donor acquisition and revenue. Partner with Programming, Development, Product, and Analytics to align messaging and donor journeys.