Teams at KoRo

Own trade marketing and category strategy: build sell-in decks, planograms, category stories, and POS. Create performance dashboards and competitive analyses from panel data. Plan and execute trade activations, manage agencies, set KPIs, and drive sell-out through cross-functional collaboration.

Lead KoRo's unified product and engineering organization, owning customer-facing storefront, ERP/operations, integrations, and data platform. Set product vision and prioritized roadmap, drive commercial and operational outcomes, hire and develop senior leaders, ensure engineering delivery and reliability, scale into new markets, and embed experimentation and data-informed decision-making.

Lead DACH PR and corporate communications: develop integrated B2C and corporate media strategies, craft corporate and sustainability narratives, run product and lifestyle PR, manage LinkedIn and C-level thought leadership, handle crisis communications, build media and influencer networks, steer external agencies, and align internal stakeholders to ensure consistent public messaging.