Teams at Kobie Marketing

Owns end-to-end solution architecture for client loyalty engagements, from discovery and requirements definition through delivery handoff and launch. Creates solution documentation, validates feasibility and costs, coordinates cross-functional dependencies, supports pre-sales activities, manages scope and risks, and translates client feedback into product roadmap input. Partners with Sales, Product, Delivery, data, software, customer success, and strategy teams.

Develop and automate software tests while enabling engineering teams to improve quality practices. Responsibilities include shifting quality left, building testing tools and frameworks, executing tests, guiding continuous improvement, supporting CI/CD, and advancing software quality metrics. The role emphasizes software engineering, automated testing, collaboration, education, and reliable delivery across enterprise systems.

Reviews outbound loyalty campaigns before deployment, validating content, personalization, audience targeting, data integrity, links, platform settings, compliance, and brand standards. Tracks defects, communicates issues to Development, owns QA sign-off, and improves testing documentation and checklists. Success is measured by low defect rates, timely reviews, clear defect logs, and effective oversight of marketing operations.