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AdTech • Agency • Digital Media • Marketing Tech • Analytics
Leads programmatic strategy and execution across multiple client campaigns, driving performance against KPIs and managing budgets, optimization, reporting, and quality control. Oversees and develops programmatic staff, coordinates with social, search, and addressable TV teams, manages vendors, supports new business, and contributes to automation and machine-learning initiatives. Requires extensive hands-on DSP experience, strong client communication, analytical skills, and people management experience.
AdTech • Agency • Digital Media • Marketing Tech • Analytics
Manage paid search campaign launches, trafficking, QA, monitoring, analytics, optimization, experimentation, reporting, and billing across Google, Microsoft, and Apple platforms. Present campaign analyses and recommendations to clients, validate data, identify setup issues, improve ROI, and contribute to campaign planning and analytical methodologies.
AdTech • Agency • Digital Media • Marketing Tech • Analytics
Develops cross-channel media strategies and planning outputs based on client goals, consumer insights, competitive research, and data-driven measurement. Collaborates with data science, buyer science, activation, creative, and client teams throughout campaign planning, execution, and reporting. Responsibilities include client relationship support, budget and timeline management, campaign coordination, media landscape analysis, and translating insights into actionable media plans.
