Teams at Knowledge Road

Coordinate and execute multi-channel marketing campaigns (email, social, outreach), maintain brand consistency, manage content calendars, track KPIs and campaign performance, support marketing automation and email campaigns, and coordinate creative/video assets.

Manage and optimize paid advertising across Google, Meta, TikTok, and Reddit; build and A/B test landing pages and funnels; set up email automation in Salesforce Pardot/Marketing Cloud; monitor performance with Google Analytics; manage budgets and CAC targets; deliver reports with actionable recommendations to improve ROI and conversion rates.

Lead full-cycle recruitment for educators, therapists, administrators, and support staff. Source candidates, manage ATS pipelines, screen and coordinate interviews, partner with hiring managers, develop strategies for hard-to-fill roles, and support onboarding to meet hiring metrics.