Teams at Klue

The Director of Demand Generation owns end-to-end B2B SaaS demand generation, including email, paid, webinar, event, community, and partnership campaigns. The role manages campaign performance, pipeline contribution, event execution, SDR targeting and strategy, marketing operations priorities, and AI workflow development. It partners closely with sales, SDR, RevOps, content, and design teams while improving marketing ROI, pipeline generation, and team performance in a lean, office-first hybrid environment.

Creates and distributes social and video content across LinkedIn and YouTube. Responsibilities include filming, editing, scripting, b-roll capture, managing production calendars, leading creative campaigns, coordinating external contractors, repurposing content, developing original series concepts, tracking channel performance, and producing customer stories and advertising assets.

Recruit qualified participants for win-loss research interviews through high-volume email, phone, and LinkedIn outreach. Manage recruitment across approximately 30 customer programs, maintain accurate HubSpot records, qualify interview opportunities, and coordinate handoffs to researchers. Monitor program health, identify stalled recruitment and root causes, propose solutions, communicate with CSMs and account teams, and improve outreach workflows using AI and automation.