Teams at King

Owns end-to-end CRM campaign execution and optimization for live game operations, including lifecycle, ad hoc, seasonal, and cross-promotional communications. Manages multi-channel campaigns across email, push, and in-game messaging; coordinates creative, localization, and agency partners; oversees QA and launches; builds player segments; runs testing; and monitors engagement, retention, revenue, and reactivation metrics to improve player lifecycle performance.

Leads the CMO Office by coordinating marketing priorities, objectives, leadership meetings, communications, projects, and cross-functional dependencies. Manages a small team, synthesizes complex information, tracks decisions and commitments, improves marketing operating practices, and supports alignment across the global Marketing organization. Partners closely with senior leaders to create clarity, accountability, and effective execution while using AI tools to improve planning and communication.

Analyze marketing effectiveness through incrementality testing, marketing mix modelling, causal analysis, and business performance investigations. Translate analytical findings into recommendations for marketing investment, campaign optimization, and performance expectations. Build repeatable decision frameworks, collaborate with marketing and technical stakeholders, validate results, and communicate assumptions and uncertainty clearly. The role requires Python or R, SQL, statistical modelling, experimentation, and strong commercial judgment, with opportunities to develop toward senior-level ownership.