Teams at KFC

Conducts qualitative and quantitative UX research across KFC’s digital guest channels and restaurant operations tools. Plans and executes usability tests, field studies, interviews, ethnographic research, heuristic evaluations, and concept testing. Synthesizes findings into actionable insights, journey maps, opportunity areas, and recommendations for product, design, engineering, marketing, and restaurant operations teams. Contributes to research operations, documentation, accessibility practices, participant recruiting, and the development of organizational research standards.

Leads global franchise unit economics strategy, restaurant profitability, and franchisee returns across priority markets. Establishes performance targets, management routines, executive reporting, and market action plans. Partners with franchisees and cross-functional leaders to improve sales, P&L performance, capital efficiency, and new-unit payback. Builds standardized tools, governance routines, analytical capabilities, and global forums while managing strategic initiatives from business case development through implementation.

Leads the vision, strategy, roadmap, and measurable outcomes for KFC US’s mobile app. Partners with product, design, engineering, data, marketing, operations, finance, legal, and support teams to improve guest experiences, restaurant operations, growth, reliability, and platform health. The role owns discovery, prioritization, experimentation, launch, adoption, and continuous iteration while balancing customer value, business impact, technical feasibility, and operational constraints.