Teams at Kendo Brands, Inc.

Supports email, SMS, paid media, CRM automation, and TikTok Shop campaigns for OleHenriksen. Responsibilities include campaign execution, calendar coordination, triggered-flow optimization, performance reporting, ROAS/LTV analysis, retail partnerships, QA, segmentation, trend monitoring, and A/B testing. The role partners with senior marketing leadership to improve customer acquisition, retention, and DTC and retail performance.

Supports global 360-degree marketing strategy and go-to-market execution for Fenty Beauty and Fenty Skin. Manages cross-functional teams, regional partners, agencies, creative timelines, campaign assets, audience segmentation, messaging, market analysis, and performance reporting. Ensures cohesive, timely, and cost-effective global execution while incorporating consumer insights and regional best practices.

Writes social-first copy for TikTok, Instagram, paid social, email, CRM, SMS, and digital content. Develops hooks, captions, scripts, headlines, body copy, CTAs, and messaging variants tailored to each platform. Partners with creative leadership on content strategy, tracks platform copy performance, and develops AI writing workflows, prompts, and brand-voice outputs. Applies SEO and GEO insights to improve discoverability while maintaining brand voice.