Teams at Karo Healthcare

Owns Finnish brand strategy execution across retail, pharmacy, HCP, field, and digital channels. Develops local activation plans, launches, campaigns, shopper and consumer initiatives, and trade activities. Partners with sales, category, HCP, and Nordic marketing teams while adapting materials for the Finnish market. Tracks brand performance, pricing, budgets, and advertising spend, using market insights to drive commercial actions and category growth.

Own strategic relationships with major drugstore and FMCG retailers, managing revenue, margin, budgets, listings, promotions, trade investments, and annual negotiations. Develop customer and category plans, identify growth opportunities, monitor market and competitor trends, and coordinate with Sales, Marketing, Supply Chain, and Finance. The role requires strong commercial judgment, negotiation, stakeholder management, and knowledge of consumer healthcare and drugstore retail.

Manage strategic pharmacy accounts by developing customer strategies, leading annual planning and negotiations, executing trade campaigns, and driving profitable sell-out growth. The role involves strengthening partner relationships, coordinating pricing, assortment, product information, and commercial activities, maintaining wholesaler processes, supporting pharmacy sales representatives through CRM ownership, and using market insights to improve performance and execution.