Kantox Benefits Overview

Own product marketing for Kantox's currency management suite: define positioning and messaging by persona and use case, plan launches, coordinate with Product, Sales, Customer Success, work with content specialist and intern, gather customer stories, and build the product marketing function.

Lead end-to-end account-based marketing for B2B SaaS verticals: define target account lists, craft industry-specific messaging, design multi-channel cadences (LinkedIn, email, events, webinars), align with Sales/BDRs, track account engagement and pipeline impact, and report program performance.

Own and grow a Dynamic Hedging product: run discovery with clients, prioritise an insight-driven backlog, write PRDs, participate in scrum, define OKRs, document and train teams, and communicate product updates across the company.