Teams at Kaizen Gaming

Own and execute data-driven CRM strategy for Sportsbook and Casino products across multiple channels. Plan personalized campaigns, lifecycle journeys, segmentation, customer touchpoints, creative development, and bonus budgets. Analyze revenue and campaign performance, forecast outcomes, monitor competitors, ensure local compliance, and report results to senior stakeholders. The role aims to increase active players, retention, reactivation, cross-sell, engagement, and customer value.

Manage multi-country HR operations and payroll processes, including employee lifecycle administration, HRIS data, payroll validation, compliance, benefits, reporting, audits, and vendor coordination. Serve as a subject-matter expert for complex HR and payroll inquiries while improving processes, maintaining documentation, and supporting compensation cycles and regional HR initiatives.

Plans and executes local marketing strategy for the Philippines, including brand positioning, media and campaign planning, creative localization, budget management, product adaptation, content coordination, campaign performance analysis, market research, agency management, and regulatory compliance. Leads the local marketing team, monitors KPIs, reports to senior leadership, and partners with headquarters to achieve acquisition, conversion, and customer-value targets.