Just Play, LLC

Just Play creates toys for children and kids at heart, spanning plush, preschool products, collectibles, games, figures, playsets, dolls, role-play and dress-up. It develops proprietary toy lines and products inspired by popular children's entertainment brands in partnership with licensors. The company's stated aim is to spark imagination, support joyful connection, and make play delightful and surprising for children, fans, and families.