Juice Beauty, Inc.

JUICE BEAUTY IS THE ORGANIC SOLUTION. As pioneers who believe in transformation without compromise, Juice Beauty is radically transforming the chemistry of beauty by providing clinically validated, authentically organic beauty products.

The Northern California team approaches beauty from a wellness point of view so our customers win with:
High-performance skincare & vibrant makeup,
Healthful ingredients so every drop feeds your skin,
Organic farming & sustainability.

Karen Behnke, a serial wellness entrepreneur who built one of the first corporate wellness companies in the country, became passionate about the safety and efficacy of personal care products upon becoming pregnant with her first child at the age of 40. Karen set out to find healthy skincare solutions that delivered visible results. She quickly discovered the majority of leading personal care products on the market contained many chemical ingredients that were potentially harmful to the body some of which had been banned from our food. Knowing that skin absorbs up to 60% of what is placed on it, she wanted to create meaningful change through advanced beauty solutions that worked better, and were better for you, than conventional products. Juice Beauty harnesses the best of certified organic ingredients to deliver clinically validated skincare and vibrant plant-pigment makeup. Today, Juice Beauty, headquartered in a beautiful sustainable building in Northern California, offers antioxidant-rich and amazingly effective skincare and makeup formulas that meet the rigorous organic product regulations in the United States. Juice Beauty is available for purchase at juicebeauty.com, Neiman Marcus, Bloomingdale’s, ULTA Beauty, Blue Mercury, Dillard’s, Credo, and goop.com. In Canada, available at Sephora & Murale.