Teams at Joie Children's Products, Inc.

Leads juvenile product strategy and lifecycle management from concept through launch and beyond. Conducts market, competitor, and consumer analysis; identifies product opportunities; defines product visions and roadmaps; coordinates product development, production schedules, pricing, samples, and cross-functional stakeholders. Supports product presentations, trade shows, and research events while ensuring timelines, margins, customer needs, and business objectives are met.

Coordinates omnichannel digital marketing campaigns across social media, email, SMS, web, and affiliate channels. Manages timelines, creative assets, campaign setup, publishing, community support, QA, reporting, KPI tracking, and performance summaries. Supports short-form video content, affiliate partnerships, trend and competitor research, web updates, budget tracking, and cross-functional collaboration with creative and marketing teams.

Leads Amazon merchandising strategy, digital shelf performance, content optimization, product launches, promotions, and customer experience across multiple brands. Uses Amazon analytics, Google Analytics, Looker, and business intelligence tools to improve visibility, conversion, revenue, and profitability. Partners with Sales, Marketing, Creative, Operations, Product Development, agencies, and leadership to execute marketplace initiatives, manage launches, optimize content, and drive continuous improvement.