Teams at JazzCash

Leads JazzCash’s corporate communications, reputation, crisis, media, stakeholder, internal and thought-leadership strategies. Advises senior leadership, manages communications teams, budgets and agencies, builds relationships with regulators and policymakers, and strengthens the company’s visibility and credibility across Pakistan’s digital financial services ecosystem.

Leads business expansion for an on-ground digital payments ecosystem, including market analysis, sales strategy, merchant and distributor partnerships, target achievement, team leadership, performance reporting, training, operational efficiency, and compliance. The role manages strategic growth initiatives and stakeholder relationships while driving JazzCash payment acceptance and merchant-to-distributor payment adoption.