Teams at IRCA Group

Lead regional marketing strategy and execution for assigned IRCA Americas categories. Manage portfolio and innovation pipeline, create integrated campaigns and sales enablement, support strategic customer engagements, measure campaign ROI, partner cross-functionally (Sales, Culinary, R&D, Product), manage budgets and agencies, mentor junior team members, and maintain marketing assets and innovation libraries to drive B2B commercial growth.

Support finished-goods production planning by monitoring production and inventory, analyzing KPIs, preparing Excel/PowerPoint reports, and collaborating cross-functionally to optimize stock availability and improve planning processes.

Develop customer-centric marketing concepts and solutions for food manufacturing clients across EMEA. Support innovation meetings, translate consumer insights into commercial opportunities, coordinate sales and marketing materials, assist trade show planning, and execute digital and LinkedIn communications in collaboration with R&D, Sales, and Corporate Marketing.