Teams at IPG Mediabrands

Develop and execute paid social strategies and experiments for a healthcare client. Collaborate with strategy, account, and media teams to implement, optimize, and report on campaigns; present plans to stakeholders; use research and ad/tracking tools to profile audiences and ensure campaign delivery.

Lead agency analytics engagement: develop measurement plans, derive actionable insights, design tests, deliver client-facing presentations, mentor analysts, partner with planning and investment teams, and improve analytics processes to optimize media and customer journey outcomes.

Lead analytics, measurement, and optimization for HCP and DTC healthcare campaigns. Develop measurement plans, dashboards, reporting, and insights; partner with Data Science, Audience Intelligence, and client teams to drive omnichannel performance and scalable analytics workflows.