Teams at Interactive Strategies

The Web Optimization Manager will drive SEO performance, conduct keyword research, analyze data, collaborate across teams, and manage reporting for client sites.

Manage web and marketing analytics for agency clients: implement and troubleshoot GA4 and GTM tagging, build Data Studio dashboards, analyze website and campaign performance, run A/B tests, support SEO and measurement strategy, integrate data sources, and contribute analytics expertise to proposals and client reporting.

Support content strategy across website redesigns and migrations by conducting content audits, organizing inventories, managing review workflows, and executing CMS content migrations and QA. Maintain content trackers, build page outlines and IA recommendations, present findings to clients, and collaborate with strategists, designers, developers, and PMs to keep projects accurate and on schedule.