Teams at Integra Beauty, Inc.

Manage the Site Experience team's roadmap and projects, coordinate cross-functional teams, execute on-site merchandising in Shopify, support CRO and A/B testing, maintain PDP content and site performance (GA4, Core Web Vitals), and report CVR/AOV metrics to leadership.

Perform daily transaction entry and reconciliations for bank and credit card accounts, prepare cash reports, create e-commerce deposit journal entries and intercompany invoices, maintain fixed asset/depreciation schedules, support month-end close, and assist with sales tax filings and accounting process improvements.

Lead retention, lifecycle, and loyalty strategies for multi-brand DTC beauty e-commerce. Own email/SMS, loyalty programs, MarTech, KPI tracking, A/B testing, and an onsite retention team to maximize LTV, reduce churn, and drive community-driven brand advocacy.