Teams at Instructional Empowerment

Develop and execute brand marketing and thought-leadership strategies for a K-12 education company. Produce, edit, publish, promote, and analyze podcasts and videos; transform research, expertise, and customer outcomes into multi-channel content; manage campaigns across LinkedIn, YouTube, email, web, and paid media; apply SEO and analytics to grow brand awareness, audience engagement, and business interest; and build AI-enabled marketing workflows.

Lead and optimize integrated demand generation campaigns across email, paid digital, webinars, events, landing pages, and website. Own HubSpot administration, CRM data integrity, workflows, lead scoring, and automated nurture programs. Run and optimize Google Ads and LinkedIn Ads, analyze performance (CPL, CTR, ROAS), build reporting dashboards, and collaborate with Sales and leadership to drive qualified leads and pipeline growth.

Lead and build the commercial operating system to drive revenue growth, marketing, sales effectiveness, retention, and AI-enabled workflows. Hire and develop leaders, create processes, dashboards and KPIs, elevate marketing and improve sales productivity while launching future business units.