Teams at Instructional Empowerment

Own the organization’s digital marketing strategy and execution across paid media, email, automation, website optimization, analytics, and marketing technology. Administer HubSpot, manage Salesforce integrations, build demand-generation campaigns, optimize conversion rates, oversee tracking and attribution, and deliver executive reporting. Collaborate with Sales, Customer Success, Product Marketing, and leadership to generate qualified leads, increase marketing-sourced pipeline, improve lead nurturing, and support product launches targeting K-12 education audiences.

Manage customer-facing proposals, renewals, and RFx responses for K-12 education clients. Responsibilities include writing and customizing proposals, maintaining content libraries, coordinating cross-functional inputs, managing workflows and deadlines, developing budgets in CRM tools, tracking versions and milestones, leveraging AI and proposal technology, and analyzing outcomes to improve win rates. The role also serves as a subject matter expert on company offerings and coordinates follow-up throughout the proposal lifecycle.