Teams at Insomnia Cookies

Owns customer, marketing, digital, loyalty, and business intelligence analytics. Responsibilities include building dashboards, analyzing segmentation and lifecycle behavior, measuring campaign and promotional performance, evaluating experiments, forecasting customer value, improving data quality, and translating complex findings into actionable recommendations. Partners cross-functionally with Marketing, Finance, Product, Operations, Technology, and external agencies to improve decision-making and establish consistent measurement.

Owns performance across 70+ bakeries, including sales, profitability, P&L, guest experience, operational excellence, and people results. Leads and develops District and Area Managers, builds succession pipelines, improves productivity and costs, ensures food safety and brand standards, translates company strategy into field execution, and partners cross-functionally on growth initiatives. Requires frequent bakery visits and hands-on leadership in a fast-growing, geographically dispersed business.

Lead operational performance for more than 50 bakeries across a designated region. Responsibilities include guiding district and store managers, managing budgets, labor, expenses, EBITDA, sales performance, talent development, succession planning, customer experience, store productivity, marketing execution, and cross-functional partnerships. The role requires extensive multi-unit restaurant or retail leadership experience, strong P&L and workforce planning expertise, technology proficiency, and frequent regional travel.