Teams at iNova Pharmaceuticals

Lead trade marketing for General Trade (GT) channel: develop and activate channel-specific customer marketing plans, execute in-store and online promotions, manage POS materials and Perfect Store initiatives, analyze campaign performance, manage trade marketing budget, and collaborate with sales and cross-functional teams to optimize assortment, pricing, and promotional execution.

Analyzes commercial performance, market trends, financial indicators, and operational metrics to support data-driven decisions. Develops dashboards, tracks KPIs, monitors performance against budgets and forecasts, conducts market and competitor analysis, supports planning cycles, improves reporting automation, and provides actionable insights and presentations to Sales, Marketing, Finance, and Supply Chain stakeholders.

Drive regional branch sales and inventory optimization across assigned Mercury Drug branches. Build relationships with branch analysts and store teams, lead merchandising and rented-space execution, conduct store audits, monitor KPIs and product freshness, and lead cross-functional actions to improve availability and sales. Travel extensively across South Luzon for store visits, reviews, and execution checks.