Teams at Innocean USA

Lead integrated media strategy, planning, execution, measurement, and optimization for Genesis Motor America. Coordinate media deliverables among Genesis, Innocean, Canvas Worldwide, and partner agencies; manage budgets, reporting, approvals, and performance recommendations. Build cross-functional relationships across marketing, creative, analytics, account service, finance, and media partners while overseeing support staff and ensuring media plans align with business objectives.

Analyzes how consumers use LLMs and AI search to discover, compare, and evaluate vehicles. Owns recurring reporting on AI visibility, brand mentions, citations, sentiment, competitive performance, and consumer behavior. Translates data into content recommendations, KPIs, and strategic insights that improve organic visibility, engagement, traffic, and conversions. Presents findings and recommendations to senior stakeholders while influencing cross-functional teams.

Lead enterprise identity resolution RFI/RFP and procurement processes, including vendor evaluation, scoring, negotiations, legal and privacy reviews, and final recommendations. Translate data architecture requirements into Jira work items, manage timelines, scope, resources, risks, and governance, and coordinate Data Engineering, Data Science, client strategy, account, legal, and procurement stakeholders. Maintain delivery visibility through standups, status tracking, technical kickoffs, and executive reporting.