Jobs at Ingenio

Leads financial, product, marketplace, and marketing analysis for European brands. Reconciles fragmented data sources, develops Tableau dashboards and executive reports, evaluates customer and seller behavior, analyzes marketing performance and ROAS, and provides actionable insights to improve retention, monetization, product experiences, and business growth. Partners with executive leadership, Marketplace Success, Product, and Marketing teams.

Own and grow the product roadmap for European marketplace brands, focusing on mobile experiences, customer journeys, conversion, engagement, retention, and monetization. Define requirements, analyze product data, run experiments, monitor KPIs, build business cases, and collaborate with Engineering, Data, Marketing, CRM, and Marketplace Success. The role requires balancing local market needs, legacy technology, and scalable product strategies while communicating priorities and results to executive stakeholders.

Develop creative concepts and copy across brand campaigns, social, email, performance marketing, digital experiences, and product touchpoints. Champion distinct brand voices across a multi-brand portfolio, translate strategy into compelling messaging, and collaborate with design, marketing, product, and UX teams. Manage multiple briefs, use audience insights and performance data to improve creative work, and help establish verbal identities and copy best practices across international markets.

Support growth marketing campaigns across European brands by developing creative concepts, designing ad assets, editing short-form videos, adapting content for multiple markets, optimizing landing pages, building gamified experiences, supporting CRM and paid media campaigns, conducting A/B testing, and using AI tools to improve creative production and acquisition performance.

Own affiliate and partnership strategy across three marketplace brands, driving profitable customer acquisition through partner recruitment, commercial negotiation, channel economics, payouts, reconciliation, fraud monitoring, attribution, reporting, testing, and quarterly planning. Collaborate with Creative, Content, Product, Analytics, and leadership to scale partner channels while optimizing CAC, LTV:CAC, retained cohort value, and overall channel profitability.

Manage day-to-day Paid Social and Search campaigns across Meta, TikTok, Google, and Apple Search Ads. Own performance creative and landing page optimization, build data-driven creative briefs, ensure MarTech/tracking hygiene (pixels, GTM, CAPI, MMPs), partner with Data Engineering on attribution and feeds, run continuous A/B tests, and create performance dashboards to improve CAC and conversion rates.

Lead growth initiatives for Keen focusing on conversion, monetization, advisor-consumer matching, personalization, and retention. Drive strategy, experimentation, and AI-driven recommendations, partner with engineering and design, analyze data to prioritize opportunities, and engage customers and advisors to inform product decisions.