Teams at Influ2

Senior Product Marketing Manager responsible for product positioning, messaging, go-to-market strategy, product launches, sales enablement, competitive intelligence, customer education, and content development. The role partners with Product, Sales, Marketing, and Customer teams to improve competitive win rates, sales effectiveness, product adoption, and market performance.

Own Influ2’s generative engine optimization and traditional SEO strategy. Improve visibility across AI search platforms and organic search, develop prompt sets, track mentions and citations, identify content gaps, guide content briefs, build authority through digital PR and outreach, and manage technical SEO including crawlability, indexation, rendering, structured data, and Core Web Vitals. Measure rankings, traffic, conversions, pipeline, AI share of voice, and brand accuracy through evidence-based experiments.

Manage customer implementations from planning through setup and adoption, aligning configurations with business goals. Gather requirements, translate workflows into technical solutions, advise on best practices, and manage 15+ concurrent projects. Partner with stakeholders, Product, Development, and Customer Success teams to resolve issues, support complex configurations, advocate for product adoption, and identify expansion opportunities.