Teams at Incubeta

Provide strategic consulting, technical implementation, audits, troubleshooting, training, and onboarding support for Google Marketing Platform products, especially Campaign Manager 360 and Display & Video 360. Advise clients and agency partners on digital media performance, tracking, media buying, audience solutions, reporting, and best practices. Drive standardization, scalability, innovation, and adoption of programmatic advertising solutions across teams and markets.

Manage the end-to-end procure-to-pay process, including supplier invoice processing, bank and credit card payment allocation, month-end reconciliations, and accounts payable statement reconciliation. Ensure transactions are accurately recorded, properly documented, and compliant with company policies and regulations. Investigate discrepancies, liaise with suppliers and internal teams, and support broader finance operations through ad hoc tasks.

Leads the Paid Media function by developing multichannel advertising strategies, overseeing campaign execution, optimizing performance and ROI, managing budgets, and analyzing campaign data. This role also develops team talent, establishes scalable processes, supports client proposals, ensures technical quality, and drives continuous improvement across Google, Meta, DV360, Amazon, TikTok, and other platforms.