Teams at inBeat Agency

Owns creative strategy and performance outcomes across paid social accounts. Responsibilities include researching audiences and competitors, analyzing ad performance, developing and testing creative concepts, building messaging and testing frameworks, writing performance copy, partnering with design and media teams, mentoring junior creatives, and presenting strategy and results to clients.

Owns creative strategy and performance outcomes across paid social client accounts. Conducts performance research, analyzes creative and ad data, develops testing frameworks and high-converting concepts, guides performance copy, and partners with design, editing, and media buying teams. Translates quantitative and qualitative insights into creative decisions, presents strategy to clients, mentors junior creatives, and stays current on platform and performance trends.

Own performance-driven creative strategy across paid social accounts, using research, consumer insights, platform data, and testing frameworks to develop and iterate high-converting concepts. Write performance copy, translate quantitative and qualitative feedback into creative decisions, collaborate with design, editing, and media buying teams, mentor junior creatives, and present strategy and performance rationale to clients.