Teams at Improbable

Lead positioning, launches, and go-to-market for a decentralized exchange. Own messaging for core audiences, translate technical product benefits, drive adoption and retention, and use market intelligence to inform product and growth tactics.

Lead marketing for a next-generation Layer 1 blockchain and its products. Set strategy, own positioning and go-to-market, build product-led acquisition/activation/retention programs, drive launches and growth, and recruit and lead a high-performing marketing team.

Own and shape the frontend product experience for a live decentralized exchange (DEX). Build fast, responsive trading interfaces, translate designs into high-quality features, manage projects from concept to launch, make architecture and performance decisions, prototype and validate ideas, and collaborate with engineering, design, and commercial teams to improve user and business outcomes.