Teams at Improbable

Lead positioning, launches and growth for a real-time prediction protocol. Own messaging, go-to-market, content, and research to attract traders, builders and partners. Run campaigns, briefs, performance-driven experiments, and partner with product, community and comms to drive adoption and measurable post-launch impact.

Lead positioning, launches, and go-to-market for a decentralized exchange. Own messaging for core audiences, translate technical product benefits, drive adoption and retention, and use market intelligence to inform product and growth tactics.

Lead marketing for a next-generation Layer 1 blockchain and its products. Set strategy, own positioning and go-to-market, build product-led acquisition/activation/retention programs, drive launches and growth, and recruit and lead a high-performing marketing team.