Teams at Implus

Develops and executes commercial activation strategies for retail channels, translating brand plans into campaigns, promotions, merchandising, sales enablement materials, and retailer programs. Coordinates cross-functional campaigns, launches, trade shows, and activation calendars while managing budgets and timelines. Analyzes market trends, competitive activity, customer insights, campaign performance, sell-through, promotional effectiveness, and ROI to optimize future programs and support revenue growth.