Teams at iHerb

The Senior Manager, APAC Marketing will lead regional marketing strategies to enhance brand awareness, customer acquisition, and retention across APAC markets. Responsibilities include overseeing media strategies, campaign execution, agency relationships, and data-driven performance analysis.

Lead WhatsApp channel management and influencer partnerships for Hong Kong: execute localized campaigns, manage creators, coordinate cross-functional and agency work, track performance, and translate analytics into optimizations to drive awareness, engagement, retention, and conversions.

Lead WhatsApp and influencer marketing for the Singapore market: manage WhatsApp channels, build broadcast/group strategies, identify and onboard influencers, run end-to-end campaigns, analyze performance and partner with internal teams and agencies to drive awareness, engagement, retention and conversion.