Teams at iHerb

Lead WhatsApp channel management and influencer partnerships for Hong Kong: execute localized campaigns, manage creators, coordinate cross-functional and agency work, track performance, and translate analytics into optimizations to drive awareness, engagement, retention, and conversions.

Lead WhatsApp and influencer marketing for the Singapore market: manage WhatsApp channels, build broadcast/group strategies, identify and onboard influencers, run end-to-end campaigns, analyze performance and partner with internal teams and agencies to drive awareness, engagement, retention and conversion.

The role involves leading social media and influencer marketing strategies across APAC, driving brand engagement and performance, while managing agency partnerships and localizing strategies for various markets.