tastytrade/ tastylive/ tastyfx/ tastycrypto Company Culture & Values

Tell us about a time when you were able to share feedback — either positive or negative — with your company. How was it received? Explain why you felt supported in sharing this feedback.

There have been several times I’ve been asked to provide feedback even though I’ve been with the company less than a year. There were a few companywide and division-wide surveys as well as our regular review process. One such instance we were asked to provide feedback on diversity and inclusion. The fact that we were even asking these types of questions made me, as a woman in technology, feel like the right people were in charge and did actually care about creating the type of environment I want to work in.

How did your employer take action on that feedback? What did these changes demonstrate to you as an employee?

The results of this survey were not only heard by leadership, but presented in an all company “ask me anything.” The fact that leadership was willing to discuss not only our successes but also areas where we may be able to improve in an open forum, made me immediately feel like I made the right choice of employer. Steps were outlined on how the company would address the feedback moving forward.

How does employee feedback influence your company culture and how you feel about your workplace?

When you work in an environment where you are asked regularly what you think of the company and its people and then you also see your feedback taken seriously, you feel valued. Companies that make the effort to do this make it easier to retain their employees. It feels like they have my back, so I want to be here and help this company succeed.

Describe your company culture in one word. What made you pick that word? Provide a specific, real-life example of how that word exemplifies your team and culture.
Evolving. Since joining IG in late 2023 — no matter where in the organization you’re located — every team has experienced change. People, processes and even products that existed when I started have all been pushed to evolve with a goal of innovation. The tastyfx team I have the fortune of being a part of has continued to own its evolution. Ditching the status quo, we’ve challenged every member of our team to look at their function and seek out solutions that materially drive business impact. We’ve broken the framework, trying new approaches in marketing, onboarding and product not done by any other local. Challenging the norm never starts off easy, but the reward from it is unmatched.

How long have you been with the company, and what professional growth or development have you seen in that time?
My time at tastyfx over the last year and a half has been one of the most eventful stretches in my professional marketing career. From a company name change and rebrand to supporting the launch of a slew of product launches, there isn’t one area of U.S.-forex marketing I haven’t had the opportunity to impact.

When I first started, I largely reassembled campaigns, refining messaging, tinkering with audiences and fine-tuning creative. Jumping in, I was like a kid taking apart a broken toy and building it back better. But with time and the support of a company filled with data-driven marketers, I’ve grown to understand how every toy best fits into a set, constructing complete multi-channel marketing strategies.