Teams at IDX (idx.inc)

Lead end-to-end paid media strategy and execution across Meta and Google for B2B and B2C accounts. Own campaign setup, optimization, pacing, and budget management; analyze cross-channel performance, improve tracking (GTM, GA4, pixels, CAPI), collaborate with creative and analytics teams, and translate metrics into executive-level insights to meet client KPIs.

Lead cross-platform paid media strategy and execution (primarily Meta and Google), manage budgeting and KPIs, improve tracking and attribution, collaborate with creative and analytics, translate metrics into executive insights, and scale systems across accounts.

Oversee all aspects of India accounting operations, including AP, AR, payroll, and tax compliance, while driving process improvements.