Teams at Hyve Group

Owns end-to-end email marketing operations across HLTH programs, including campaign production, scheduling, QA, segmentation, nurture workflows, suppression, deliverability, compliance, reporting, and optimization. The role manages HubSpot workflows and data routing, coordinates multiple brand calendars, monitors campaign performance, documents processes, and tests new messaging, tools, and automation approaches while collaborating with marketing, sales, and data stakeholders globally.

Own B2B growth marketing initiatives generating qualified sponsorship and ticket sales pipeline. Build acquisition, nurture, account-based, and lead-scoring programs; analyze campaign, CRM, pipeline, and revenue data; improve funnel conversion; and use AI, intent data, enrichment tools, and automation to identify prospects and scale marketing operations. Partner with Sales and cross-functional teams to translate insights into measurable revenue outcomes.

Manages sponsorship delivery for Shoptalk and Groceryshop, coordinating sponsor activations, vendors, venues, contractors, budgets, timelines, production schedules, and onsite execution. Leads sponsored events, lounges, awards programs, content features, and special event elements from procurement through breakdown. Collaborates with sales, attendee experience, event leadership, and sponsors while troubleshooting onsite issues and ensuring sponsor benefits, customer experience, and operational quality. Requires event management experience, strong project coordination, spreadsheet skills, and travel to events.