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Gaming
Analyze performance marketing and user acquisition data to drive campaign, product, and LiveOps decisions. Own LTV and ROI modeling, reporting, dashboards, experimentation, and marketing analytics processes. Partner with Growth, Marketing, BI, Product, and Game Analytics teams to evaluate acquisition quality, retention, monetization, and in-game behavior. Investigate media mix modeling, SKAN, incrementality testing, and predictive modeling methods, translating complex findings into actionable recommendations.
