Teams at Highwire (teamhighwire.com)

The Director of Social will develop and execute paid and organic social media strategies for B2B technology and healthcare clients. Responsibilities include creative direction, client counsel, cross-functional campaign management, trend monitoring, performance analysis, optimization, and mentoring junior staff. The role also manages timelines, contributes to training, participates in industry events, and supports the growth of the agency’s social media practice.

Develop and execute paid and organic social media strategies for B2B technology and healthcare clients. The role leads campaign strategy, creative collaboration, client relationships, trend analysis, performance reporting, timeline management, and team mentorship. It requires overseeing multiple campaigns, providing strategic counsel, optimizing results using performance data, and contributing to agency training, networking, and social media practice growth.

Develop and execute integrated social media strategies for B2B technology and healthcare clients across paid, earned, shared, and owned channels. Build client relationships, direct creative collaboration, monitor campaign performance, identify optimization opportunities, manage timelines, track industry trends, and mentor junior team members. The role also contributes to agency training, networking, and growth of the social media practice.