Teams at Helfy

Own and optimize the customer lifecycle by managing omnichannel communications (email, SMS, push), designing retention and loyalty strategies, building and optimizing automation in HubSpot/Braze/Klaviyo, creating targeted content, running A/B tests, maintaining analytics dashboards (Tableau/Mixpanel/Data Studio), and leading cross-functional lifecycle initiatives to increase LTV and reduce churn.

Own end-to-end product lifecycle for a B2C telehealth platform: define vision, prioritize features, run user research and A/B tests, collaborate cross-functionally, and optimize metrics to improve patient experience across Europe.

Lead retention and lifecycle strategy for B2C customers by analyzing behavior, running experiments (A/B tests), building loyalty/referral/VIP programs, partnering with Data/Product/CRM, and measuring KPIs to increase repeat purchases, reduce churn, and grow LTV.