Teams at Heart and Stroke Foundation of Canada

Lead development and execution of integrated brand and fundraising campaigns. Drive strategy, manage external agencies, coordinate cross-functional teams, oversee campaign production, measurement and optimization, manage budgets/timelines, implement annual brand tracking, and develop talent within the marketing team.

Lead regional growth, quality and delivery of resuscitation programs across BC and Yukon. Build and manage stakeholder and instructor relationships, monitor program performance using CRM and dashboards, ensure compliance with national standards, resolve escalations, support training network development, and collaborate cross-functionally to drive program improvements and reach.

Lead media strategy, planning, execution, and optimization for integrated and always-on campaigns. Manage media budgets, agency partners, trafficking, testing, and performance reporting. Collaborate with Brand, Fundraising, Analytics and other teams to translate insights into optimizations and ensure campaigns meet acquisition, fundraising, and brand objectives.