Teams at Haystack News

Own paid growth measurement, attribution, LTV, CAC, payback, incrementality testing, experimentation, dashboards, budget pacing, forecasting, and marketing ROI analysis. Build automated reporting and data-quality checks across Snowflake and third-party platforms, provide actionable growth insights, and guide spend decisions. The role requires hands-on SQL analytics, MMP expertise, statistical testing, financial modeling, and daily use of AI tools.

Build statistical and machine learning models that improve content discovery, user engagement, and retention. Apply causal inference, experimental design, and A/B testing to measure product impact and validate changes. Collaborate with ML engineers to deploy models, translate analysis into product decisions, and develop features using text, multimodal embeddings, and GenAI. Analyze large-scale data and recommender systems to drive measurable improvements in a consumer product serving millions of users.

Own paid growth measurement, attribution, LTV, CAC, payback modeling, incrementality testing, experimentation, dashboards, and budget operations. Partner with marketing, data, engineering, product, and business development teams to improve campaign measurement, identify actionable growth insights, forecast ROI, and optimize spending across mobile, web, and connected TV platforms. Maintain tracking integrity and use AI tools to automate analytics workflows.