Teams at Havas Chicago

Coordinate media account services across 14 European markets for a global automotive client. Manage European client relationships, oversee processes and campaign approvals, coordinate reports and insights, ensure local-market compliance, and drive collaboration among regional, global, and local teams. The role also supports continuous improvement, training, prioritization, quality assurance, and timely delivery across media planning and activation workstreams.

Leads market, consumer, cultural, and competitive intelligence to inform strategic planning, campaign development, brand positioning, and client growth. Conducts quantitative and qualitative research, audience segmentation, trend analysis, competitive assessments, and data synthesis. Translates complex findings into actionable recommendations, presentations, reports, and visualizations for strategy, creative, PR, and client teams. Supports intelligence tools, dashboards, new methodologies, and capability development across regional and global teams.

Own full-funnel paid acquisition campaigns across Meta and Google, including strategy, budgeting, bidding, audience targeting, creative testing, tracking, attribution, optimization, and reporting. Collaborate with Creative, Product, Analytics, and lifecycle marketing teams to improve acquisition performance and transition users into retention programs. Manage platform hygiene, analyze campaign metrics, oversee external partners, and recommend new advertising tools and formats.