Teams at hashtag paid

Owns creator marketing strategy across the full campaign lifecycle, from discovery, ideation, proposals, and budget planning through creator briefs, measurement, optimization, and renewal insights. Develops data-backed ideas, creator mixes, paid media plans, KPIs, and client presentations while managing multiple high-stakes projects and translating market and platform changes into effective campaign strategies.

Leads end-to-end creator campaign strategy, from discovery, ideation, proposals, and RFPs through campaign execution, measurement, optimization, and renewal storytelling. Develops creator mixes, budget allocations, channel plans, KPIs, briefs, and client presentations for enterprise accounts. Partners cross-functionally with measurement, sales, paid media, and client experience teams while mentoring strategists and maintaining quality standards.

Own creator sourcing and onboarding for major brand campaigns, filling complex rosters against specific campaign requirements and tight deadlines. Manage creator and talent agency relationships, including negotiation, contracting, onboarding, and support. Track funnel performance, deliver roster KPIs, support sales pitches and RFPs, resolve creator issues, and coordinate with internal teams to anticipate demand. Requires strong creator marketing expertise, high-volume outreach experience, agency management, Salesforce and spreadsheet fluency, and comfort working cross-functionally in an evolving environment.