Teams at hashtag paid

Lead product strategy for Data & ML, owning the Forge AI creator agent and predictive infrastructure. Translate ML/data capabilities into user-facing features, define the metrics layer, prioritize ML bets (matching, performance prediction, churn), and partner with engineering, analytics, and business stakeholders to drive measurable commercial outcomes.

The Director of Paid Media leads the media team, develops media strategies, oversees campaigns, manages budgets, and collaborates cross-functionally to drive revenue and performance in the creator economy.