Harmonic Benefits Overview

Own the data product roadmap, acquisition strategy, ecosystem knowledge graph, and data quality framework. Prioritize improvements using customer research, usage, commercial opportunities, and quality metrics. Partner with engineering to reconcile identities, model relationships, build AI-powered extraction capabilities, and establish evaluations for accuracy, coverage, and freshness. Investigate systemic data issues, define launch criteria, and drive new data capabilities from concept through customer adoption.

Own Harmonic’s activation and growth programs end to end, attracting qualified customers through paid, ABM, events, partnerships, and other channels. Build and manage media plans and budgets, evaluate campaign performance, scale effective programs, and discontinue underperforming efforts. Partner across marketing, sales, product, and leadership to drive top-of-funnel growth, demand generation, and expansion into corporate markets.

Own Harmonic’s product marketing strategy, including positioning, audience narratives, sales collateral, product documentation, battle cards, and product launches. Develop messaging for investors, enterprise innovation teams, and go-to-market teams while coordinating media and enablement efforts. The role requires strong B2B marketing experience, excellent writing, analytical thinking, audience empathy, and end-to-end ownership of product positioning and launches.