Teams at Happy Dad Hard Seltzer & Tea

Create 6–8 short-form TikTok-style videos weekly, monitor and react to trends, brainstorm content ideas, film on your phone, edit using CapCut/TikTok or similar, and collaborate with marketing while meeting fast turnaround deadlines.

Lead and execute national brand and product marketing initiatives across digital, social, retail, field, and partnership channels. Manage product launches, campaign activation, budgets, agency partners, cross-functional alignment, performance tracking, and marketing calendars to build brand awareness and drive revenue.

Drive sales and expand distribution with regional retail chains by developing strategic plans, building relationships, setting and tracking sales goals, analyzing sales data, and collaborating with Strategy, Sales, and Marketing to optimize product placement, pricing, and promotions to grow revenue and market share.