Teams at GS1 Canada

Leads strategic marketing for assigned products and solutions, including positioning, messaging, go-to-market planning, product launches, sales enablement, customer adoption, and performance measurement. Partners cross-functionally with Product Management, Sales, Demand Generation, Lifecycle Marketing, Content, and Digital Experience teams to translate product capabilities into customer-focused value propositions and business growth initiatives.

Leads GS1 Canada’s community management function, overseeing a Standards Lead and coordinating multi-sector stakeholder groups. Develops mandates, operational plans, governance structures, meeting agendas, accountability frameworks, and outcome tracking. Builds senior relationships with industry, government, and standards organizations; drives cross-departmental collaboration, standards adoption, training, change management, continuous improvement, and reporting to leadership and boards.

Own the vision, strategy, roadmap, delivery, launch, and ongoing performance of a significant product or platform capability. Conduct customer and market research, define measurable outcomes, evaluate technical trade-offs, prioritize investments, and collaborate with engineering, design, data, finance, marketing, legal, and operations. Drive cross-team alignment, manage dependencies, support agile delivery and UAT, communicate with senior stakeholders, and mentor other product managers.