Teams at GS1 Canada

Leads GS1 Canada’s enterprise business intelligence, analytics, market intelligence, KPI framework, and AI-enabled transformation. Builds and manages the analytics function, develops predictive and decision-oriented insights, supports executive and Board reporting, and partners cross-functionally on subscriber growth, retention, adoption, performance, and market opportunities. Establishes governance, responsible AI practices, measurement standards, and team capabilities while translating complex data into strategic recommendations.

Designs end-to-end digital product experiences from discovery through delivery and measurement. Responsibilities include customer research, prototyping, usability testing, interaction and visual design, enterprise workflow simplification, design system contributions, accessibility compliance, and collaboration with product, engineering, and business stakeholders. The role also facilitates workshops, presents evidence-based design decisions, supports implementation, and contributes to design practice development.

Leads strategic marketing for assigned products and solutions, including positioning, messaging, go-to-market planning, product launches, sales enablement, customer adoption, and performance measurement. Partners cross-functionally with Product Management, Sales, Demand Generation, Lifecycle Marketing, Content, and Digital Experience teams to translate product capabilities into customer-focused value propositions and business growth initiatives.