Teams at Gruppo Montenegro

Develop and execute global brand plans for Select Aperitivo and Rosso Antico. Translate consumer insights into marketing initiatives, communications, activations, promotions, sponsorships, packaging, events, and innovation projects. Collaborate with Trade Marketing, Sales, agencies, and international teams across On Trade and Off Trade channels. Monitor market and competitive trends, measure campaign performance, and provide actionable recommendations.

Manage Amazon Vendor and major Italian eRetailer activities across Italy and international markets, including product launches, listings, content, brand stores, promotions, stock monitoring, and issue resolution. Analyze channel performance, budgets, media investments, and promotional ROI. Support pricing, commercial planning, digital shelf optimization, administrative processes, and management reporting while coordinating agencies and cross-functional teams.