Teams at Growe Talents

Own B2C product strategy and portfolio development for a global iGaming platform. Lead product discovery, business cases, launches, international market expansion, roadmap prioritization, monetization, customer experience, and post-launch optimization. Define KPIs and use product, funnel, retention, engagement, and business data to guide decisions. Partner with CRM, BI, Marketing, Technology, Design, commercial teams, and senior leadership to deliver sustainable growth.

Manage social media channels for Mexico and LATAM, including content calendars, community moderation, social listening, influencer recruitment, relationship management, campaign coordination, and performance reporting. The role requires expertise in social media management, influencer marketing, iGaming or sports betting, creator partnerships, analytics, agency collaboration, and fast-paced campaign execution.

Set up, launch, and optimize gamification mechanics including missions, tournaments, levels, mini-games, stores, and jackpots. Manage the gamification calendar alongside CRM and marketing plans, analyze campaign KPIs and A/B tests, control reward economics, and optimize bonus costs. Collaborate with CRM, Product, BI, Design, and Marketing teams while monitoring competitors and reporting actionable recommendations.