GROUNDFLOOR Finance
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As a Product Manager at Groundfloor, you will be responsible for the overall product experience, prioritizing features, collaborating with teams, and guiding product development from ideation to launch. You will also analyze customer feedback, create solutions for unmet needs, and drive continuous product improvement while working towards the company’s strategic goals.
The Content & Social Media Manager at GROUNDFLOOR will develop and execute content strategies to educate investors on alternative assets, drive user acquisition, and enhance engagement. Responsibilities include creating content across various formats, managing community engagement on social media, analyzing content performance, and collaborating with internal teams. The role emphasizes a balance of creativity and data-driven decision-making.
The Growth Marketing Manager at Groundfloor is responsible for driving brand awareness and customer acquisition through innovative marketing strategies. Key duties include analyzing performance metrics, implementing growth hacking techniques, collaborating with product and design teams, and managing Paid Media efforts to meet acquisition objectives. The role involves strategic thinking, operational excellence, and continuous improvement of marketing initiatives across various channels.
Lead marketing strategies for a lending business unit, focusing on content creation, brand management, and digital marketing. Collaborate with sales and cross-functional teams to optimize campaigns, engage partners, and analyze performance metrics. Take ownership of marketing efforts to drive awareness and support lead generation.